Business News

Sarah Ward returns as the CEO of The GA.

The Giftware Association is delighted to announce that Sarah Ward is returning to the association as CEO.

The British Allied Trades Federation announced that it was pleased for Sarah, who has made excellent developments leading the Federation over the past 9 months.

Sarah’s return to the GA as CEO is borne out of her desire to work in the industry she loves and drive the association forward into the future.

GA Chairman, Gert Schyberg, says, Myself, the Board and the National Committee are thrilled that Sarah is returning to lead the GA. She has been sorely missed over the past 9 months and we are now confident that our beloved association will go from strength to strength.” 

We are also delighted to announce that Victoria Louise will be joining The Giftware Association team as the new dedicated head of membership and the team would like to give her a warm welcome.

Victoria has previous membership and relationship experience across retail and associations and has a real passion for products which she is excited to apply to her role at The GA. Victoria will be reaching out to our members soon as she jumps straight onto new and exciting initiatives with The GA.

If you would like to talk to Victoria about your membership or to discuss further opportunities with the Giftware Association then please get in touch on

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