The Craft Store acquire Create and Craft

Note from Tjibbe Kampstra – Create and Craft MD – 10th Jan 2022

Ideal Shopping Direct Limited (“ISD”) has today agreed to sell its business trading as Create and Craft to Hochanda Global Limited, operating as “The Craft Store” (“Hochanda”).

This brings the two leading UK teleshopping channels for Craft products together. In the coming weeks, ISD and Hochanda will co-operate to broadcast Create and Craft programming on its current channels, notably Freeview channel 95 and Sky channel 683. All products will continue to be available at www.createandcraft.com.

In due course, Hochanda will merge the two businesses to offer customers a wider choice of crafts and suppliers. The transfer will take effect as of 23:59 10th January 2022. Customers’ orders placed until the end of this day will be handled and fulfilled by ISD and suppliers directly as usual. From 11th January 2022, Create and Craft will be part of Hochanda.

For the coming weeks, ISD will broadcast the Create and Craft program on the same channels as before and sell to customers on Hochanda’s account. This is a very exciting time for us here and a move for the future that we see as being highly positive for the craft industry and one that will allow us together to bring even more great products, inspiration, and craft demonstration to a much greater audience.

We want to take this opportunity to thank you for your continued support over the years with Create and Craft. It has been an honour and privilege to work with each and every one of you.

We wish you the very best in your future with Hochanda. Many Thanks Tjibbe Kampstra – Create and Craft MD and all of the team at Create and Craft.

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Note from Matt Wright The Craft Store Trading Director – 10th Jan 2022

We wanted to share with you some exciting news that we hope will bring a long and prosperous road ahead for us all. We are pleased to announce that as of today, 10th January 2022, Hochanda Global Limited has acquired the business and assets of our direct competitor, Create and Craft, which for a long time has been a part of Ideal Shopping Direct.

Create and Craft was founded in 2003 and as a result, benefits from a large and loyal customer base who we will continue to nurture alongside our own loyal supporters and customers in the years to come.

This is a very exciting time for us here and a move for the future that we see as being highly positive for the craft industry and one that will allow us together to bring even more great products, inspiration, and craft demonstration to a much greater audience.

In the coming weeks we will share with you our plans for both Create and Craft and The Craft Store moving forwards and how we aim for both brands to partner in harmony.

We look forward to seeing you again in the studios soon!