Business News

Create and Craft thank media partners for support in customer acquisition campaign success

Create and Craft, the award winning multi – channel craft retailer which are part of the Ideal Shopping Direct group, have once again surpassed all internal expectations with the success of their new customer acquisition campaigns for 2018.

Working alongside key media partners; Aceville Publications and Immediate Media, Create and Craft have seen a 40% increase in response rates from printed content and advertising.

Create and Craft’s Marketing Manager Laura Powell speaks about the importance of such relationships with these media partners; “We are thrilled to be working with Aceville and Immediate as leading players in craft publishing, and thank them for their continued support for our 2018 acquisition strategy. It’s imperative each piece of marketing delivers a return and after working closely with the teams at Aceville and Immediate we are able to see consistent successes. It has been a very exciting 2018 and we are excited to see this continue”.
With new customers from these campaigns up 36% YOY, Create and Craft are delighted to be encouraging more new crafters not only to the company, but also into the creative industry.

Notes to Editors –
Create and Craft, part of the Ideal Shopping Direct Group, is an award winning multi – channel craft retailer. Create and Craft broadcasts live on TV and online in the UK and US to over 70 million homes. It offers paper craft, jewelry, sewing, cake decorating and knitting products. Create and Craft is part of Ideal Shopping Direct Limited, one of the UK’s leading multi-channel home shopping retailers with a growing team of 700 based in Peterborough, UK. Ideal Shopping Direct is the most prolific broadcaster of live television in the UK and the No1 direct retailer in craft in the UK. Create and Craft and its associated brands won in nine categories at the 2017 International Craft Awards including; Best TV Shopping Channel For Crafts, Best Craft Website, Best Craft Blog, Best for Quality and Best for Customer Service.
US customers access Create and Craft via its dedicated channel on Dish TV channel 221, Roku, Apple TV, Amazon Fire, Android or Apple apps via 24hrs a day.
UK customers access Create and Craft via Freeview channel 23, Sky channel 683, Freesat 813, Virgin 748, Apple TV, Amazon Fire, Android or Apple apps and via

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